MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online co